Home Marketing Audience Editorial Custom Contacts

Hanley Wood's consumer audience is passionate about their homes and actively searching for the ideal building products/materials to complete the vision they have always imagined. They turn to our consumer media home design resources for inspiration.

Our readers are building their new homes now, and they are using our publications, websites, and e-newsletters to research the product and material options available to them. Working side-by-side with their builders and remodelers, these consumers are actively engaged in product selection for their new home.

The average new home offers hundreds of opportunities to select producers—many will be used multiple times throughout the home. From faucets to shower heads, windows to interior doors, consumers are researching and comparing the brands and types available. Make sure your name is in the forefront of their minds.

They've made the commitment. They’re moving forward and will spend significantly on products, materials, designs, decorations and furniture to fill their dream homes. These are your ideal customers.

Magazine Reach

Hanley Wood’s consumer-targeted house plans publications are distributed throughout 10,000 retail outlets nationwide. In addition, they are delivered directly to a targeted consumer audience via online digital editions. Digital editions of all publications are also posted to ePlans.com and DreamHomeSource.com.

  Frequency Total Distribution
American Dream Homes Twice Annually 140,000
Custom: A Home Plan Portfolio Twice Annually 125,000
Dream Home Source Annually 125,000
Luxury Home Design Twice Annually 125,000
Select Home Designs Annually 25,000

Source: Publisher’s Own Data, August 2013

Online Reach

Our home design websites keep consumers excited, driven, and engaged with more than 28,000 home plans from 300 top designers and architects. Plus, ever-changing content is designed to encourage visitors to return for new ideas.

  Unique Visitors Monthly Pageviews
DreamHomeSource.com 511,868 4,196,997
ePlans.com 471,259 4,416,681
HomePlans.com 236,766 3,762,784

Source: Google Analytics (Jan-June 2013 monthly average)

Consumers stay updated on featured plans and product information with our high-impact newsletters.

  Frequency Reach
Dream Home Source Weekly 100,000
ePlans Weekly 100,000

Source: Publisher’s Own Data, August 2013